problem-action-result: A Definitive Guide to the PAR Method (With Examples)


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    problem-action-result: A Definitive Guide to the PAR Method (With Examples)


    Even if you’re new to copywriting, you’ve probably heard about the PAR method. It’s one of the most commonly used techniques in content marketing and sales copy, but it can be difficult to understand at first. The good news is that once you get the hang of it and start utilizing this technique in your own work, your writing will improve dramatically. In fact, many of my successful clients have started using PAR because it helps them tell better stories while also making their content more persuasive and engaging! So what exactly is this powerful formula? And how can it help your clients’ businesses? Let’s get started.



    Problem statements are the first step in the PAR method and set the tone for your project. A problem statement should be clear, concise, and focused on one specific issue or question. It should also contain all of the following:

    • A verb that indicates an action being taken by someone or something (e.g., “to reduce”)
    • A noun describing what you’re doing (e.g., “reducing”)
    • An object that you’re acting upon (e.g., “costs”)


    The action step is the most important part of your problem-action-result statement. It’s what you do to solve the problem and achieve your result.

    The key to an effective action step is specificity and measurability: it has to be something you can actually do, rather than just an idea or wishful thinking. For example, “I’m going to start eating healthier” isn’t specific enough–how will you know when you’ve achieved this goal? Instead try something like “I’ll go grocery shopping tonight after work and buy fresh vegetables instead of frozen ones.”

    Your action should also be something that is under your control; if someone else controls whether or not they help out around the house (or don’t), then this won’t really work for them! For example: “My mom always forgets our family dinners because she doesn’t want me there” wouldn’t work because even though I could call her up during those times and remind her about them (which would show progress on my part), ultimately my mom still has agency over whether or not she attends these events–so while my efforts may lead somewhere positive in terms of fixing our relationship together as siblings who live apart from one another most days now due mostly due their busy schedules working full time jobs outside New York City…they won’t necessarily fix things between us entirely since there’s still room left open for improvement where communication goes down hill quickly during holiday seasons especially around Thanksgiving Day itself…


    The result is the outcome of the action. It should be measurable, realistic and specific.

    The result should also be time-bound, meaning that you can tell when you have achieved it by looking at your calendar or schedule.


    The takeaway is the most important part of the story. It’s what you want your readers to remember and apply in their own lives.

    The takeaway should be a statement that can be applied to most situations, not just yours. For example: “I learned that I need to let go of my ego and ask for help when I’m struggling.” Or: “I realized how much more productive I am when I block out distractions like social media.”


    The PAR method is a great way to structure your writing. It helps you keep your readers engaged, and it ensures that all of your points are covered.

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